A naturopathic doctor needed branding and an online presence so we devised a plan to differentiate him from his competitors by leveraging a modern and deceptively simple logo, website, stationary, photography and blog.
Research:
Market research, user personas, and brand landscape exploration revealed to us the language, colour scheme and expectations for the potential clientele that would engage with the brand.
Ideation:
Several explorations were produced and eventually narrowed down to the logo you see. It incorporates life and the natural aspects of his practice through the suggestion of a leaf within the negative space. Balance is achieved in the circular containment of the leaf with a yin and yang balance of the green (earth) and blue (water and sky).
The logo is carried throughout all of the stationary, including a prescription pad, business cards, and refrigerator magnet. The website is a simple, modern responsive design with a video of a forest playing in the background. Large custom photography shows Dr. Gabriele at work with a client. There is an option to book an appointment, as well as a storefront for easy purchase of naturopathic medicine and supplements. A blog is maintained by the client as further proof of his expertise, as well as to boost his SEO.
The overall presentation situates Life Balance as a serious, trustworthy provider of naturopathic medicine.
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