The school board partnered with the Canadian National Exhibition to host a large-scale back-to-school celebration for students, families, and the wider community. I was responsible for developing and applying the event's visual identity across every public touchpoint.
The project included event branding, flags, banners, posters, wayfinding signage, apparel, and web graphics, creating a consistent visual experience throughout the exhibition grounds. I also coordinated directly with CNE staff to oversee the production and installation of environmental graphics, ensuring the event was presented as intended.
The event welcomed more than 25,000 students and families, introduced the school board to an additional 30,000 CNE visitors, and became the largest back-to-school event in the board's history. The initiative also attracted more than $420,000 in sponsorship and media support, demonstrating the scale and visibility of the campaign.
