Employees across the organization have very different roles, priorities, and information needs. Without role-based personalization, the intranet attempted to serve everyone equally, resulting in a cluttered homepage where important information was easily overlooked.
User personas were developed using analytics and stakeholder interviews to better understand the priorities of different employee groups. Early concepts were tested with representative users to evaluate navigation, content hierarchy, and overall usability.
Because the existing technology could not support personalized homepages based on employee roles, the challenge became designing a single experience that still felt relevant to everyone.
The redesign introduced a much clearer visual hierarchy, anchored by a primary feature, supporting quick links, and a streamlined news feed. Inspired by the familiar behaviour of email, unread news items were highlighted so employees could quickly identify what had changed since their last visit. This reduced visual clutter and made new information easier to scan.
These organizational principles were carried throughout the intranet, creating a more consistent and intuitive user experience. A responsive mobile version was also designed to support employees accessing the site from board-issued mobile devices.
The visual identity was built around the idea of connection. Regardless of role or location, every employee is part of the same organization, and the intranet serves as the shared space where they come together to communicate, collaborate, and stay informed.
Below is the redesign.
