Digital Content Strategy & Audience Growth
What began as a creative project with my children grew into a successful YouTube channel with over 11,700,000 lifetime views and over 28,000 subscribers. Along the way, we partnered with agencies in Canada, the United States, and the United Kingdom, producing sponsored content for brands including LEGO, Nintendo, Hasbro, Marvel, Nerf, Spin Master, and Yulu to name a few.
I managed every aspect of the channel, from concept development, scripting, production, editing, thumbnail design, SEO, metadata optimization, publishing, analytics, and community management. Every video was planned with discoverability, audience retention, and long-term channel growth in mind.
Beyond creating entertaining content, the project became an ongoing exercise in digital marketing and audience development. Building an audience of more than 11.7 million views required continuous experimentation, data-driven decision making, and a deep understanding of YouTube's search and recommendation systems.
While the channel generated sponsorship opportunities and a significant online audience, its greatest success was creating something meaningful with my children while continually sharpening my skills in storytelling, content strategy, production, and digital marketing.
At A Glace
• 11,718,224 lifetime views
• 28,000 subscribers
• International sponsorships
• End-to-end content production
• SEO and metadata optimization
• Analytics and audience growth
• Community management
• 11,718,224 lifetime views
• 28,000 subscribers
• International sponsorships
• End-to-end content production
• SEO and metadata optimization
• Analytics and audience growth
• Community management
