I run a kidfluencer YouTube channel with my children. We make videos not just around kid-themes such as toy reviews and unboxing, but also challenges, games, adventures and skits. Since launching in the summer of 2015 the channel has received over 11 million views and 28,000 subscribers. We have worked with advertising and marketing agencies in Canada, America and The UK and with various brands including Hasbro, Spin Master, Yulu, Marvel, Nerf, Nintendo and Lego.
I write the ideas and scripts out with my kids, then we source props and locations/green screen. We film using a 4K camera, GoPro, and 2 phones. The footage is edited using Adobe Premiere. Adobe Photoshop is used for special effects and creating the video thumbnails. Then the video is uploaded and the meta information such as title, keywords and description are entered based on research. Finally, the video link is promoted using Instagram and the comments are curated and responded to following the video’s release. From start to finish a video may take 4 to 9 hours.
The ROI on this hobby really comes down to the joy of using my skills to create something fun and lasting with my kids that we can all look back on and be proud of, and laugh.