Worth Studying
This secondary school was experiencing declining enrolment and needed to attract more Grade 9 students from its feeder elementary schools. The strategy focused on reinforcing the school's strong academic reputation and creating a more prestigious, cohesive visual identity.
One of the school's greatest assets was its long history and tradition, including one of the few public school uniform programs in the board. To celebrate that heritage, I reconstructed the school's historic crest as a scalable vector graphic and incorporated it as a central design element throughout the campaign.
I art directed custom photography to capture authentic student life and developed a complete suite of promotional materials, including brochures, flyers, postcards, bookmarks, large-format banners, and other marketing collateral. The campaign created a consistent visual presence across both the school and its outreach efforts.
The campaign was highly successful, contributing to an increase of 240 new Grade 9 students in the following school year.
