This secondary school was experiencing a population decline and needed to boost their grade 9 enrolment. The strategy was to highlight the prestigious nature of this school. Luckily, they were one of the few public schools at the board that has a school uniform, so I asked them to dig through their archives and find me a copy of their crest. Once I had the crest, I recreated it using Adobe Illustrator and used it as a design element to work through all of their material. I art directed several photographers to capture very specific photographs. I then created flyers, pamphlets, bookmarks and postcards to be distributed to all the feeder elementary schools. There were also large vinyl banners printed and hung around the school. The result saw an additional 240 students enrol that fall.